Keg Pressure. Is it that important?

CO2 saturation is an important nuance of many beers. Most beers have an ideal temperature and CO2 level that they should be served at for optimal taste. If the keg set up is even off by as little as 2 PSI of CO2 or beer gas, it can drastically affect the taste and texture of the beer being served.

Keg pressure being tested

A good understanding of the basic principles of beer carbonation will help a beer fan to know when a beer is being served properly or maybe more importantly, to know how to ensure that any home draft beer system is dialed in for the specific beer being served.

See our Dialing-In your Home Draft System guide to the perfect pour.

If you aren’t sure how carbonated your beer is or haven’t really thought about that aspect of beer drinking too intently, here’s the basic rule: lighter, less flavorful beers generally have more carbonation than rich hoppy or malty beers. This guideline isn’t 100% true, but it is fairly universal. What complicates matters is that the volume of CO2 that is absorbed into the beer can vary greatly depending on the temperature of the beer or keg. This is because the amount of CO2 or beer gas that is absorbed into the beer goes down as temperature goes up. Likewise, the amount of CO2 or beer gas that is absorbed into the beer can go up if the temperature goes down. Thus, problems arise when the temperature of the keg raises or lowers from the manufacturer’s specifications.

Fortunately, there is a rule of thumb that can help you to dial in a draft beer system so that the resultant beer tastes pretty close to what is the ideal pour, even if your temperature is a little bit off. If you are dialing in a home draft beer system, and you find yourself needing to serve beer when the keg isn’t at the ideal temperature, you can balance this out by increasing the PSI of the beer gas by +1 PSI for every two degrees Fahrenheit of temperature that the keg has gone down from the ideal temperature. This is because the beer is absorbing more CO2 gas into itself, thereby reducing the in line and in keg pressure. Similarly, you can adjust the pressure down –1 PSI for every two degrees Fahrenheit that the keg has gone up from the ideal temperature. This is because CO2 gas is escaping from the beer and causing more pressure in the keg’s headspace and lines.

beer-kegging

Home beer makers may wonder what temperature and pressure they should specify for their homemade beer? One answer I can figure is to look at the manufacturer’s specifications for a variety of beers and pick out the specific beers that share the most flavor and body characteristics with the beer you are making. There can be a lot of difference even within types of beer. For example, if the beer in question is a pale ale, does it have a light or heavy body? Is it hoppy or is the hop character slight?

When inquiring about serving pressures for different types of beer it is important to make the distinction between the proper pressure for beer gas and for CO2. Beer gas is the mixture of CO2 and Nitrogen which is used by most commercial draft serving establishments, which is usually mixed by a specialized gas mixer that is hooked up to two separate tanks, one containing CO2 and one containing N (Nitrogen). Beer gas is available pre-mixed in tanks for home draft systems, but at a significantly greater cost than CO2.

Beer gas functions significantly differently than CO2 when pushing beer. The end result is that the beer tastes smoother when it is served with the beer gas mixture and in some ways the beer gas mixture is more forgiving in terms of foaminess than straight CO2.

To understand how CO2 permeates and effects the taste of different beer types, we need to understand the beer industry’s codification of this attribute. The carbonation level of a given beer is rated in terms of CO2 volumes. The lower this number is, the less carbonated the beer is.

The following is a guide that can help you to determine the ideal temperature and pressure to use for commercial kegs and home brew. This guide is in terms of straight CO2 instead of beer gas, which is often a mix of CO2 and Nitrogen:

Carbonation Table

Most home draft beer dispensers work well at between 9-12 PSI for serving, but the numbers above may need to be adjusted according to the length of the beer line, temperature variations, etc. There are a lot of other variables, too. For example, beer can be foamy and difficult to serve if the keg has not had time to settle after transport. The type of beer lines used in the draft system can have an affect, as well as the length of the beer lines. Generally, it is better to start at the low end of the pressure range and work up to the ideal pressure, but keep in mind that the symptoms of a maladjusted draft system can be very similar whether there is too little pressure or too much. In the case of too little pressure, the CO2 is being pushed out of the beer by the atmospheric negative space, while if there is too much, then the beer is over saturated with CO2 and the gas is being pushed out by the difference between the closed system’s pressure and the pressure outside the draft system.

It's Tailgating Season with Draft Beer!

Wings. Chips. Hot dogs. Beer.  There’s nothing like the fun – and the food – involved in tailgating before the big game.  Tailgating parties are not only a prelude to the football frenzy, they are part of the football frenzy.  If you love to tailgate, then having a portable beer cooler or a mini beer kegerator is an added bonus that will surely make you one of the most sought after attendees at your next tailgating party.

This is for the professional tailgater – $4,999.99 from Poplin Fabrication

Beer is almost always a big component of the tailgating tradition.  Whether in bottles or cans, football fans want their beer cold and they want their beer fresh – no matter how low the temperature may drop outside.  Even when the windchill starts to dip, no one wants to drink warm beer.  That’s why having a portable beer cooler can make you lots of friends at your next tailgating extravaganza.  Portable beer coolers come in a variety of different sizes to house different quantities of beer.  They work by plugging their 12V cord into the car’s cigarette lighter or alternate power source so the interior contents can stay cool.  Portable beer coolers are versatile because they not only chill cans and bottles of beer, they can chill snacks as well.

If you really want to be a hit at your next tailgating party, consider bringing a mini kegerator instead.  There’s nothing like the taste of genuine draft beer when you’re celebrating before the big game, and no matter how many cans or bottles of beer a portable beer cooler may hold, nothing beats the taste of beer on tap.  It’s pretty hard to bring a full keg to the parking lot outside of the football stadium, so bringing a mini kegerator can do the trick instead.  Mini beer kegerators fit the mini-sized, 5 liter kegs of beer, such as those sold by Heineken and other brands.  The kegerator keeps the beer cold and dispenses the contents of the mini keg from a tap, just like a larger keg of beer.  This gives you all the benefits of draft beer taste, in a convenient ‘take-it-with-you’ package.

If you are having a large gathering of people at your football tailgating party, you may need more beer than what is housed in one 5 liter mini keg, so you can simply bring along extra mini kegs to put into your mini kegerator so that you can keep dispensing great tasting draft beer throughout the duration of your tailgating party, rather than running short.  That makes it easy to transport the amount of beer necessary to satisfy all participants at the tailgating party, without having to lug a heavy keg or tons of cans and bottles.

The good news about opting for a mini kegerator filled with a 5 liter mini keg of beer for your tailgating party is that it is environmentally responsible way to drink your beer before the big game.  Using the mini keg saves on the many cans and bottles that would otherwise wind up in the trash or in the recycling system otherwise.  With a mini keg, all you need is a cup for each person, which can be refilled.

So, the next time you’re heading to the field for a tailgating party, don’t forget your mini kegerator or portable beer cooler.  You’ll be the hit of the party!

Reunions Are Ripe For Kegerators

There’s nothing like a reunion.  Whether you are attending a family reunion, where you get together with members of your extended family that you don’t often see, or a school reunion, where you can meet up again with old school friends that you have lost touch with, a reunion is a once in a lifetime chance to reconnect, reminisce and rejoice.

Draft Beer at Family Reunion
Reunions are much anticipated events and often take lots of care and planning – and they often are accompanied by a good deal of food and drink as well, as everyone takes the time to catch up with one another.  So, with that in mind, it’s easy to see why reunions are the perfect occasion for using draft beer dispensers.

Unless the reunion that’s been organized is for a bunch of school-aged friends, most reunions are rather large events that are well planned in the food and beverage department.  Alcoholic beverages are typically a part of the festivities, and in some cases only beer and wine, or only beer are served to cut down on expenses.

Since everyone loves to have a few drinks while catching up with old friends or family members that have travelled from near and far, having a keg and keg dispenser on hand can be the most efficient and cost effective option for serving beer at a reunion.

Kegerators can be rented if you don’t already own one and are basically the refrigerated compartment that houses a keg or half keg of beer.  You may wonder why you would need the kegerator and can’t just get away with the keg, and the answer is simple – kegs of beer need to be kept cold or the beer tastes lousy and starts to go bad.

Back in your younger days, you may have been okay with just throwing a keg into a bucket full of ice and hoping that it would stay somewhat cold before the keg was emptied, but you can remember how lousy most of that beer tasted.  If you’re serving beer to a crowd of anything other than college aged frat boys, chances are that you at least want to make sure the beer tastes good – and that means you’ll need to keep it good and cold.  A kegerator will do that for you – and will also make an eyesore of a keg look more attractive if it’s being left out in clear view for people to help themselves.

So, if planning a reunion is on your list of things to do in the near future, make sure that someone is taking care of ensuring there’s a kegerator for the beer.  If no one owns a keg refrigerator, or the place you are holding the reunion does not supply one, you can easily rent a kegerator for the night or weekend to use at your event.

By having a kegerator on hand, you can focus on catching up with old friends and finding out what they’ve been doing since you’ve seen them last, rather than reminiscing about what it was like the last time you were drinking warm, lousy beer together.

Poker Night Is A Great Time To Tap The Kegerator

For many guys across the nation, poker night is a night to get together with a bunch of buddies to shoot the breeze, drink some beer, maybe smoke some cigars, and of course, to play poker.  For those that have a home kegerator, poker night with the guys can be the perfect excuse to tap the kegerator and toss back a few beers while relaxing and having a few laughs.

Home kegerators provide the great tasting draft beer taste that you can otherwise only get at an actual bar.  They keep the beer cold and fresh and dispense the beer through a tap, just as the bartender would at your favorite watering hole.  The great thing about scheduling poker night at the house of whoever owns the home kegerator is that it can make you feel like you’re actually playing the game at your local casino, or in the back room of your local bar.  This can make “guys night” feel that much more authentic and can add to the ambiance surrounding your favorite card game.

In addition to the draft beer you’ll all enjoy from the home kegerator, poker night wouldn’t be complete without some good food.  Pizza is often a favorite of poker night, but depending on how much effort you want to put into the food at your get together, you may also want to opt for a barbecue, where you can make Guinness  sliders, hot dogs, ribs or steak.  Of course, you can also order in wings, Chinese food or some other favorite ethnic food.  Or, everyone can simply bring a snack or two and you can make do with whatever winds up on the table.  For the most part, everyone will be more interested in the great tasting beer than what kind of food is on the menu, so planning the menu doesn’t need to be too big a deal.

If your poker night games include a bunch more guys than would play in any one game at a time, you’ll probably notice that the extras that aren’t in the game will have no problem sitting out if they can hang out around the kegerator and have a beer or two when they’re not playing.  It’ll give friends time to shoot the breeze, tell a few jokes or catch up on each other’s lives.  If there’s also a dart board or a pool table nearby, that’s another good diversion for those that are not playing cards and will surely be a welcome addition to poker night festivities.

Of course, poker night doesn’t only have to be a guys-only night out and can be an equally fun night when there is mixed company or when it’s a ladies-only night as well.  And, whether poker night consists of guys only, girls only or a mixture of the two – and whether it’s a singles night or a night that those who are married get a break from the usual routine, poker night is sure to be a much anticipated night out for all.  Adding in some great tasting draft beer and some good eats are sure to add even more to the card-playing fun!

Super Bowl Kegerator Parties

Super Bowl Kegerator Parties

The Super Bowl. Not simply another day of football, it has turned into a national pastime that is noted for the specific foods that are served and the fact that it is the biggest beer-drinking day of the year. Super Bowl parties are a great way to hang out with friends to watch the game and the much anticipated commercials between breaks, while also enjoying great munchie food like pizza, wings and nachos, and of course, beer.

If you’re headed to a Super Bowl party at someone’s house that has a home kegerator, you can be sure that the gathering place will be around the kegerator while people watch the game. Most people that own a home kegerator also have a home bar, or some type of area in a family room or game room that they enjoy using for entertaining. This area is usually the “hang out spot” when friends gather for social occasions. People love to hang out near the kegerator because they have easy access to refill their cup of beer and it just seems to be the place that everyone gathers around throughout the party.

It doesn’t need to be Super Bowl Sunday to get together a bunch of friends for a party around the kegerator and to order a bunch of pizzas and wings while watching football. Any weekend in the fall or winter is the perfect time to have a group of friends over for a football watch party.

Just gather together some of your buddies that enjoy watching football (or just enjoy hanging out and eating and drinking while others watch football!), make sure your kegerator has enough beer in the keg to get you through the game, and make or order some good food and you’ve got yourself a party. Saturdays are great for college football watch parties, while Sunday is the day you’ll want to plan your football watch party if pro football is more your speed.

If you don’t want to have to supply all the food and drinks for the event, simply organize an informal get together, either at your house or somewhere else, and have everyone agree to bring something to the party. If you’ve got the kegerator, you can be sure that everyone will want the party to be at your house, but if someone has a portable kegerator or a mini kegerator, it’s very easy to take the beer to wherever the party will be. If no one has a kegerator or you want to have the party somewhere else, the alternative is simply to buy some cans or bottles of beer for the party instead. It won’t provide you with the authentic draft beer taste and feel that you’ll get at the local sports bar or pub, like a beer from a keg will, but it should suffice to get you through the party just as well.

Having a home kegerator is the perfect excuse to get family and friends together over a game of football. So, whether your favorite day of the football viewing year is the college championship game, the Super Bowl, or simply any day that your favorite team plays, call your buddies, grab some chips and dip or order a few pizzas, and then tap the kegerator and enjoy the game!

Why Kegerators Can Improve Fundraiser Results

Fundraising events can be any type of event in which the primary purpose is to raise money for a specific cause, charity, organization or individual. The events can range from anything from a small get together among friends to a large formal gathering, complete with formal attire and a formal sit-down menu. But, whatever type of fundraising event is planned, and whatever the size, you’d be surprised by how much having a beer kegerator on hand can improve the results of the fundraising efforts.

Why would a kegerator filled with beer improve fundraising outcomes? The answer is pretty simple – and pretty obvious. It’s no secret that people are a bit more relaxed and open to parting with their money if they’ve had a few drinks. That’s why almost all fundraising events offer some type of alcoholic beverages during the event, and much the same reason that casinos offer free drinks to those who are gambling. That’s not to say that you should deviously aim to get people drunk at your next fundraising even so they will donate more money. It’s just that when people are out having a good time, have had a drink or two, and know that the money they donate will help a good cause, they are more likely to contribute.

If you’re holding a fundraising event at a bar, restaurant or catering establishment, chances are that there’s already a kegerator on site, dispensing draft beer. Most bars and dining establishments that have a liquor license already own a commercial kegerator that sits behind the bar. Kegerators, which are basically like refrigerators that are made to house a keg of beer and keep it cold, are a necessary appliance for any establishment that serves beer out of a keg. This is because kegs of beer not only need to be kept cold so the beer tastes good, but so the beer keeps fresh. Then a tap or two is placed on top of the kegerator or on top of the bar to dispense the beer.

If you’re organizing a fundraising event at a location that would not already have a kegerator, then you may want to consider renting one for the event. Kegerators can be rented out so you can then purchase a keg of beer and have enough alcohol flowing throughout the whole event, even if you’ve got a big crowd. Of course, beer doesn’t need to be the only type of alcoholic beverage that is served at a fundraising event, but if you’re looking to keep costs down so you can keep the amount of money that goes towards the fundraiser’s bottom line up, then beer is your best option. See how much beer you would need for your fundraiser with our Beer Calculator.

Another way that a kegerator can improve the outcome of your next fundraiser is by using it as a raffle or auction item. In this case, we’re not talking about a full sized kegerator, but rather one of the smaller mini kegerators that can be a great addition to any home. Mini kegerators are unique small appliances that house a small 5 liter mini keg of beer and can sit on top of a home bar or even a table or kitchen counter. The beer keeps cold and is dispensed through a tap, just like a real kegerator.

You can purchase a mini kegerator for around $100 – $300, depending on the model, but can then use the kegerator to get people to part with their money. Have the mini kegerator be an auction item or use it in a raffle drawing if your crowd enjoys beer. The amount of money you get in raffle tickets for the appliance or bidding may far exceed the cost to buy the appliance – and since a mini kegerator is not something that most people would think about going to a store to buy, they will enjoy bidding on such a unique novelty.

So, although it doesn’t seem like an obvious combination, kegerators, whether full sized or mini, can be a great way to add success to your next fundraising event!

A Kegerator Wedding: Start Married Life Off Right

The “big day” is arriving soon and there’s lots to do. Of course, there’s the much coveted wedding dress to pick out by the bride, along with countless other decisions to make such as where to hold the festivities, what the invitations should look like, and who should be a part of the wedding party. Then there’s the food and drink to think about, the entertainment – and by necessity, the budget. So, with all this going on, how do kegerators fit into the picture of this blissful day?

Kegerators can be a great choice for meeting the “adult beverage” requirements for those interested in having a more informal wedding reception. Not quite for the white glove service crowd, kegerators can get the party rolling by providing great tasting, cold draft beer for the wedding guests – on a budget. The kegerator can be placed behind a bar with a paid bartender to dispense the frothy ale, or if you want to keep the party even more informal (and want to cut down on the cost of hiring a bartender!), you can simply leave the kegerator out for guests to help themselves. See how much beer you will need for your wedding using our wedding beer calculator.

Although having a kegerator at a wedding may not seem like the classiest of options, the truth is that everyone who attends a wedding is there to have a great time. Most people enjoy a party where there is some good tasting beer – and many more wedding couples are choosing to limit the alcoholic beverage selection at their weddings to beer and wine only, or even just beer, to keep costs down while still keeping the fun up. So, in fact, a kegerator can be a great way to handle the dispensing of alcoholic beverages in style at your nuptials.

For those hiring a bartender or a catering service that also handles the alcohol, a kegerator may even be something that the bartender or caterer brings or has on site. Many catering establishments already have under counter kegerators set up in their bar areas. If you are having the party at a restaurant or other dining facility that has a liquor license, they very well may have a kegerator as well and can provide you with the option of offering draft beer to your guests.

If, on the other hand, you are planning a party in a different type of venue, such as in your own backyard, in a tent outdoors, or in another non-traditional location, you may be forced to bring your own supplies – including tables, chairs, serving pieces, and even the necessities for setting up the bar area, such as a kegerator. If that is the case, and you are not using a catering company to do the work for you, you can rent a kegerator or two to supply the beer you need for the party. Very often rental companies, the same ones that will bring and set up your tables, chairs and even the tent, can rent and set up the kegerators for you, too. They may not be allowed to supply the keg that fits in the kegerator, due to laws about liquor sales in your state, but if not, you can easily ask a friend to do the honors of picking up and setting up the keg or kegs in the kegerators so they are nice and cold when it’s time to celebrate.

So, if you are looking for a way to plan a wedding to celebrate with friends and family while keeping your budget in check, consider limiting your alcoholic beverage options to only beer and wine, or beer only, rent a kegerator or two (or ask if the caterer can bring them) and get on to the fun. The expense of providing alcoholic beverages at a wedding can be one of the heftiest components of a wedding budget, but there are ways to still throw the party of a lifetime to get your new life together as a couple started without breaking the bank. Simply rely on a kegerator or two to keep the cold beer flowing!

Hopworks Draft Beer Bike: Oregon Bike Culture

Hopworks Draft Beer Bike

Hopworks is a brewpub based in Portland, Oregon. Oregon is known for good beer and bikes, and Christian Ettinger, Owner & Brewmaster of Hopworks urban brewery, has combined those along with a determined commitment to sustainable brewing in all of his business endeavors with Hopworks. The Hopworks draft beer bike is a prime example of this commitment, a mobile, pedal-powered bar used to promote this business at beer festivals, street fairs, and other special events.

From the state of Oregon comes some of the most highly rated commercially available microbrews in the world. Rogue Brewery is well known as well as scores of smaller operations, such as Deschutes Brewery, Full Sail Brewing, and Captured! by Porches. Perhaps it has something to do with the great amount of fine hops that grow throughout the Cascadia region.

Oregon is also host to quite a few bicycle enthusiasts. Many clubs are operational in Oregon, including mutant bicycle clubs such as a chapter of the Black Label Bike Club, C.H.V.C.K.E.N. 666, and old-school club from Portland, Chunk 666 bike club. These bike clubs build all sorts of mutant bicycles such as tall bikes (made from two bike frames welded together vertically), flame-throwing bikes, and lawn-mower bikes. Here, you can see a mutant tricycle built by Dingo Dizmal, formerly of the Alberta Street Clown House (now gentrified out of existence in Portland, OR):

With such an inspiring beer and bike scene, it is no wonder that Hopworks’ sustainable choice for promoting their beer was a custom bicycle bar. Hopworks Urban Brewery incorporates many aspects of thoughtful, efficient sustainability in their operation, including composting and rain barrels for rain water catchment. According to the Hopworks website, “Hopworks is 100% renewably powered and “cradle to gate” carbon neutral.” Although CO2 (Carbon Dioxide) emissions may contribute to climate change (used to be called global warming, but you must use the current terminology), additional CO2 definitely helps the hops and barley grow. Still, the Hopworks commitment to an ecologically clean operation is admirable as they pump out roughly 6,000 gallons of beer each year.

The Hopworks Beer Bike is a modified cargo bike that holds two kegs, two custom taps, a flat bar, sound system, and a rack that can hold three large pizzas! The bike itself was built by Portland, Oregon based Metrofiets. Mertofiets specializes in the building of custom cargo bikes, based upon Danish and Dutch cargo bikes with aesthetics melded from 1940s through 1960s American Bicycle designs. Their work is artisan quality, and Metrofiets has made more than one brew serving cargo bike – they also made the mobile coffee bike for Trailhead coffee roasters.

The Hopworks Beer Bike has appeared at many festivals and beer events in Portland, and always gets a lot of attention wherever it goes. This can be attested to by this discovery channel link  And from Make Online:

Extreme Kegerators

There’s a new trend taking place amongst kegerator builders that is taking some of their designs to the extreme. Bigger, faster, stronger is the American way and so why not apply that to the modern kegerator? Well here is a few of the extreme kegerators we have been seeing lately that are likely to spawn a whole new way of thinking when it comes to drinking draft beer from a kegerator.

Kegerator Cabinet

Garage Tool Cabinet Kegerators
If you were out shopping for a new tool cabinet for your garage you would expect to find features like durable chrome plating or rolling casters, but would a kegerator be an upgrade you would be interested in? Garage Fabricators from Central California thinks it should be. They’ve created the Diamond Plate Kegerator Cabinet that comes fully loaded including powdercoated steel plating and welded 6" phenolic casters. The kegerator cabinet is 23.5” deep x 47.5” wide x 64” tall and has the option of a Flatscreen TV mount. For only $1,678.57 you can call one of these kegerator cabinets your own.

Arcade Kegerator

Arcade Machine Kegerators
Whether its Pac-Man or Mario Brothers, imagine having access to fresh draft beer while playing your favorite arcade games. Well, two companies we’ve found seem to have the same idea. The Custom Bar Guys in Roanoke, VA have created THE GAMERATOR. The Gamerator offers access to over 1,000 classic and current arcade games and a refrigerated interior capable of holding a pony keg of draft beer. A device this unique is surely worth the $3,995.00 price tag, so order yours today, as they are handmade upon order and take up to 4 weeks to build.

Racing Arcade Kegerator

Another company integrating a beer experience for gamers is Dream Arcades out of Folsom, CA. They have created a racing arcade kegerator entitled the Octane 120 Beer Arcade. The Octane 120 is a home arcade gaming system that combines three things every adult gamer wants: classic arcade games, arcade-style racing, and a full sized kegerator with in-dash beer tap to get your favorite beverage without having to get out of the seat. Only $6995 (S+H) and it’s all yours!

Hitch Mount Kegerator

Hitch Mount Kegerator
California companies seem to be all over the extreme kegerator setups and Party-A-CarGo out of Concord, CA is no exception. They have put together a hitch mounted kegerator / entertainment system. Tailgaters, campers, or weekend warriors can pour up to 160 ice cold beers, play 12 hours of music and watch the early games on TV without having to recharge their battery, refill their cooler with ice or clean up empty beer cans. Check out Party-A-CarGo to get all the details on this extreme kegerator.

The Demand for Microbrews in a Competitive Market

Many are amazed at the head of steam the trend of good, quality beer has built up in recent years.  For many home brew entrepreneurs, the increasing demand for microbrews and quality beers has made their dreams come true.  The market seems to show little sign of slowing down.  More and more breweries are opening every year at the craft and microbrew level, and even the big companies are trying to compete and keep their formidable chunk of the beer market.  Well, there will always be those who want the cheapest of schwill.  But more and more people want something more out of their beer: nutrition, flavor, and real tradition.

New Belgium

Let’s start with some definitions.  Microbreweries are considered those breweries that produce less than 15,000 barrels a year.  Microbrews also tend to focus on producing the highest quality beer, and in the U.S., this also qualifies most of them as craft breweries.  Unlike bigger breweries, the eye towards quality means that beer is actually made with real barley, hops, and yeast.  The addition of rice and corn found in the cheapest schwill are not found in microbrews.  Although this means an increased cost of up to 60% that of mainstream beers, microbrews manage to do quite well in a consistently shrinking beer market.  Microbrew sales consistently have risen 40% in recent years, with new breweries popping up with regionally-based fans all over the country.  In order to study the methods of the micro breweries success, lets look at one of the biggest success stories.

One beer manufacturer that has risen above the qualifier for microbrews while still maintaining its craft brewery status is New Belgium.  With its very popular flagship beer, Fat Tire, New Belgium has continued in the tradition of craft brewing excellence, even while exponentially increasing its production.  For those interested in the business of beer, New Belgium is a great company to study.  With well-studied brewing expertise they have managed time and time again to upgrade their brewery production without sacrificing quality.

One undeniable aspect of New Belgium’s success is ingenuity and green production techniques.  With a commitment to sustainable production methods, New Belgium has merged ideology with efficiency and some crackin’ good outside the box thinking.  Since 1999, the New Belgium brewery has been powered from 100% renewable energy sources.  30% of the energy that is used to manufacture is harvested from the biodegradation of their own spent grains, and the rest comes from wind power, bought off the grid of the power company with specific earmarking for wind farms.  With other companies scrambling to attain the reputation of being “green”, New Belgium is an example of authentic green thinking and how well green marketing can work if it isn’t just all talk.

Perhaps one reason why New Belgium has been able to achieve such success is that the company is, in a large part, owned by its operators.  After only one year working for New Belgium, employees are given part ownership of the company and a brand new shiny red bicycle.  One aspect of their business which struck me as phenomenal, was their transparent finances policy.  According to their website:

“And, like all responsible business owners, it’s important to know your bottom line, barrels, and books. Meet New Belgium’s practice of open-book management: a policy of fiscal transparency throughout the company that encourages a community of trust and mutual responsibility.”

It seems that finally, there is a precedent for honesty, ingenuity, and integrity in successful business.

In an ever expanding market, it only makes sense that microbreweries are a good investment choice, even in the troubling times of today’s economy.  Even in the toughest of times, people of all economic strata seldom give up the solace of a fine beer.  But more than that, craft brewing is part of a culture that honors fair dealing, hard work, and cultural tradition.  All of this is evident in the policies of one of the most successful craft breweries of the last 20 years – and it can happen again, maybe for you.

Related article: Kegerators.com’s Top 5 Names in Domestic Beer